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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage Inventory
Certified CMP enforcement on CTV inventory
On July 31, we started enforcing the requirement to use a certified CMP on CTV inventory. CTV ad requests that lack a TC string from a certified CMP are now eligible for Limited ads only.
Launch of CTV apps-claiming interface
Users can view and take action on unclaimed Connected TV (CTV) apps in Ad Manager by navigating to "Inventory," then "Apps," then "Apps to confirm." For details, visit Manage suggested apps.
Traffic and deliver ads
Global Placement ID (GPID) support
For publishers enabling support for GPID or pbAdSlot via their Prebid configurations, Ad Manager will start passing GPID, at times derived from pbAdSlot, to programmatic buyers via RTB bid requests.
Updates to bid requests eligibility for TCF traffic
We have updated the TCF bidder eligibility requirements on personalized requests. Bidders can review the updated requirements for integration with the IAB Europe TCF.
Report and Optimize
Optimizations for your network
The new Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. You may see opportunities for expert-guided consultations, self-guided optimizations, or general suggestions for increasing revenue. Check often to find new strategies and tailored insights.
Interactive reports: New videos to help you get started
To help you get started with Interactive reporting, we've launched a new two-part video series. These videos will guide you through the tool's capabilities, from basic report setup to advanced features and AI-generated insights.
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Part 1: "Overview & report setup": In this video, you'll learn to navigate the tool, build a basic report, and share your findings. You'll see how to streamline data analysis, monitor performance, and quickly identify trends.
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Part 2: "Advanced features": In this video, you'll explore more sophisticated capabilities. Learn about advanced features like ranking, pivoting, and time-based comparisons, as well as the new AI-generated reports that alert you to important shifts in your network's performance.
Manage network settings
Bidder declaration (Beta)
Currently, you can manage data sharing controls in Ad Manager, but to provide greater transparency, we're introducing Bidder declaration for data usage. This feature allows third-party bidders—including Authorized Buyers, Open Bidders, and SDK Bidders—to declare their data usage and identity signal preferences.
Please note, these declared preferences are for informational purposes and will not impact ad serving. They are designed to help you make more informed decisions about your data sharing strategy.
This information will be surfaced in Ad Manager as follows:
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Demand channel settings: Declarations will appear in the bidder override section, along with suggestions to help you take action. You can also manage preferences in the "Override groups" tab.
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Bidders tab: Detailed information about each bidder's data preferences will be displayed within their individual profile.
A visual flag will also appear next to a bidder's settings if they have marked a data preference as "Strongly preferred" and you are not currently sending that signal. While no action is required, you might consider enabling a signal for a key partner to potentially improve bidding performance. The decision to share data remains entirely yours. This feature is launched in Beta for Ad Manager 360 publishers only.
Policy
EU political ads exit
Starting in September 2025, Google's platform products can no longer be used in connection with the advertising of EU political ads. Google will update the Platforms Program policies to include the regional restriction for the European Union (EU).
Expanded ad serving protections for minors
As previously announced, Google will begin using machine learning to estimate the age of signed-in users in the United States. Over the next few weeks, we’ll begin to roll out this update to a small set of users in the U.S. to help us further protect young people as they use Google products. When our machine learning model flags a user as likely under 18, they will be provided additional ad safeguards, which include disabling ads personalization and disallowing sensitive ad categories from serving. There is no action needed at this time.
Coming soon
Deprecating the network level control for non-personalized ads in Privacy & messaging
The ad choice control ("Choose the type of ad you want to show") will be deprecated and removed from the European regulations settings in Privacy & messaging. This will not have any impact on your account for web, app, or video/CTV inventory. We encourage you to use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland. If you wish to serve some users personalized ads and other users non-personalized ads, you can use the ads personalization settings in Google’s publisher ad tags.
Making sensitive categories more precise
Starting August 15, 2025, the sensitive category "Significant skin exposure" will no longer be available in Google Ad Manager. This change is part of an ongoing effort to give publishers more precise brand safety controls. This update means that you will not be able to broadly block creatives that appear to show bare skin via this sensitive category, and you will not be able to filter creatives using this category or view this category at the creative level in the Ad review center.
- If you have any existing protections that block this category or pricing rules set for "Significant Skin Exposure," these will no longer apply.
- If these protections or pricing rules block or apply to other criteria, those will still apply.
You will still be able to block unwanted creatives with exposed skin using more accurate and precise categories. To block unwanted ads with significant skin exposure, we recommend blocking the following categories if you believe these types of ads are unsuitable for your users:
- "Reference to Sex" in sensitive categories
- "Swimwear" and "Underwear" subcategories under the "Apparel" general categories
You may optionally choose to block additional general categories to further capture unwanted ads depending on your brand safety needs. Please work with your Account Manager for additional guidance if you have concerns.
We generally recommend that you review and update your existing general and sensitive categories blocks within your Protections on a periodic basis to ensure that your brand safety requirements continue to be met effectively.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.